Planning and Adopting Guerilla Marketing Techniques Course

Course Details

Guerrilla marketing is a new kind of advertisement policy concept designed for businesses to persuade their products as well as services in an unconventional way with a small budget to spend. This involves lofty energy as well as thoughts focusing on grasping the attention of the public in a more personal as well as memorable level. A number of large companies utilize alternative advertisement techniques, known as guerrilla marketing. Companies with larger budget as well already visible brands also adopt guerilla marketing techniques.

Course Outline

Module 1: Marketing Foundations and Guerrilla Strategy

• Traditional Marketing: Concepts and Limitations
• Winning with Guerrilla Marketing
• Understanding the Shift from Conventional to Creative Marketing
• Uncomfortable with Marketing? Building Confidence in Promotion
• The 3 P’s in Marketing for Services

Module 2: Non-Traditional and Experiential Marketing Techniques

• Non-Traditional Advertising Methods
• Stealth Marketing
• Ambient Marketing
• Ambush Marketing
• How to Get Someone Else to Pay for Your Advertising (Strategic Partnerships & Sponsorships)

Module 3: Viral, Direct Response and Integrated Marketing Communications

• Viral Marketing
• Buzz Marketing Strategies
• Direct Response Marketing
• Integrated Marketing Communications (IMC)
• Contemporary IMC Approach

Module 4: Measuring Impact, Risk Management and Case Analysis

• Measuring Advertising Effectiveness
• Return on Marketing Investment (ROMI)
• Case Study: Can Advertising Kill Your Business?
• Avoiding Common Marketing Pitfalls
• Developing a Practical Guerrilla Marketing Action Plan

Who is the target audience?

Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development