Winning in Business to Business Marketing Course

  • 14 - 16 Apr 2020
  • 02 - 04 Jun 2020
  • 01 - 03 Sep 2020
  • Yaba, Lagos, Nigeria
  • Maitama, Abuja, Nigeria
  • Yaba, Lagos, Nigeria

The course provides Participants insight into the unique features of understanding, creating and delivering value in business-to-business markets. Participants are able to use frameworks and conceptual tools when analyzing business market opportunities and organizational buying behavior as well as formulating business marketing strategy. Participants can apply all this knowledge to analyze and solve practical management problems in business-to-business environment.


Course Outline

The course provides Participants insight into the unique features of understanding, creating and delivering value in business-to-business markets. Participants are able to use frameworks and conceptual tools when analyzing business market opportunities and organizational buying behavior as well as formulating business marketing strategy. Participants can apply all this knowledge to analyze and solve practical management problems in business-to-business environment.

Course Outline

  • B2B Promotional Planning
  • How to Sell Present Customers Additional Units and Get Non Customers To Become Customers.
  • Factors in Developing Promotion Mix Strategies
  • Creativity and Innovation Beyond Brainstorming Sessions
  • Designing and Managing Services forĀ  organizational consumers
  • Improving Service Differentiation, Quality, and Productivity
  • Consultative Selling, relationship servicing
  • Developing New Market Offerings
  • Diffusion and Adaption of New Products
  • E Commerce Strategies for Business Markets
  • To show how to develop an Internet marketing strategy
  • B2B Promotional Planning
  • How to Sell Present Customers Additional Units and Get Non Customers To Become Customers.
  • Factors in Developing Promotion Mix Strategies
  • Creativity and Innovation Beyond Brainstorming Sessions
  • Designing and Managing Services forĀ  organizational consumers
  • Improving Service Differentiation, Quality, and Productivity
  • Developing New Market Offerings
  • Diffusion and Adaption of New Products
  • E Commerce Strategies for Business Markets
  • To show how to develop an Internet marketing strategy