Successful Strategies for New Business Development Course

  • 20 - 22 Oct 2020
  • 15 - 17 Dec 2020
  • Yaba, Lagos, Nigeria
  • Yaba, Lagos, Nigeria

Successful Strategies For New Business Development is a course designed to introduce participants to the ideas that they can find  a business  for themselves in today\'s economic reality. While examining current trends and issues in today\'s workplace, the participants is challenged to explore their career interests as a starting point for entrepreneurial activities. This course emphasizes the tools to write a successful business plan and how to implement it.

Learning Outcomes:     

Upon successful completion of this course, the participants will have reliably demonstrated the ability to:

  •  Identify the personal skills necessary to succeed in an entrepreneurial environment.
  • Examine current business trends and assess their impact and importance to small business in Nigeria.
  • Apply business concepts and principles to develop entrepreneurial business goals and strategies.
  •  Construct a preliminary set of financial projections to assess the viability of a new business.
  •  Complete a feasibility study on a business idea to determine its probability of success.

Course Outline

  • Planning a New Business
  • Succeeding in New Business Development
  • Examine the definition, the process and the background
  • Assessing Entrepreneurial Skills
  • Complete a Personal Self-Assessment
  • Assess your personal attitudes and attributes
  • Appraise your personal financial situation
  • Explore New Business Ideas and Opportunities
  • Outline sources of ideas for a new business
  • Examine future opportunities and trends, and identify
    market signals
  • Sales - Dealing with clients
  • Free Ways to Find New Business
  • Business Strategy
  • Forces that shape and influence the market
  • Why Teaming HR and Marketing Makes Sense
  • Why the HR and Marketing mix?
  • Global Factors Influencing Business Strategy
  • International Growth
  • Strategy Formulation
  • Seven S Model of Implementation