Planning and Executing Effective Marketing Strategy Course

  • 13 - 15 Oct 2020
  • Yaba, Lagos, Nigeria

Participants will acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; marketing segmentation and position; marketing communications; Internet marketing; Marketing Planning; Product Positioning; Industrial marketing; Product planning; branding etc

Course Outline

  • To study branding and packaging, and their roles in product planning
  • Positioning of product or service
  • Developing Your Marketing Plan For Your Responsibility Area
  • To explore the multifaceted potential marketing roles for the Internet
  • To illustrate how the Internet is being utilized to enhance marketing strategies
  • To present five types of marketing plan analysis
  • To introduce the concept of industrial marketing
  • To explain the organizational consumer’s decision process
  • To look at the global dimensions of product planning