Planning and Executing Effective Marketing Strategy Course

Participants will acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; marketing segmentation and position; marketing communications; Internet marketing; Marketing Planning; Product Positioning; Industrial marketing; Product planning; branding etc

Course Outline

• To study branding and packaging, and their roles in product planning
• Positioning of product or service
• Developing Your Marketing Plan For Your Responsibility Area
• To explore the multifaceted potential marketing roles for the Internet
• To illustrate how the Internet is being utilized to enhance marketing strategies
• To present five types of marketing plan analysis
• To introduce the concept of industrial marketing
• To explain the organizational consumer’s decision process
• To look at the global dimensions of product planning