Course Details
Participants will acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; marketing segmentation and position; marketing communications; Internet marketing; Marketing Planning; Product Positioning; Industrial marketing; Product planning; branding etc
Course Outline
- To study branding and packaging, and their roles in product planning
- Positioning of product or service
- Developing Your Marketing Plan For Your Responsibility Area
- To explore the multifaceted potential marketing roles for the Internet
- To illustrate how the Internet is being utilized to enhance marketing strategies
- To present five types of marketing plan analysis
- To introduce the concept of industrial marketing
- To explain the organizational consumer’s decision process
- To look at the global dimensions of product planning